AI Search
The Real Question Behind the Performance Max Debate
The query was the cleanest intent data marketing ever had. AI Search is pulling it apart, and that, not budget, is the real Performance Max question.
AI Search
Google’s new guide for generative AI search is solid, but it only tackles the simpler issue.
Google's new guide for AI search is solid on SEO and finally kills the GEO hacks. But it skips the real question: what is AI Overview visibility actually worth?
PPC
The funnel didn't shrink. It moved.
The demand-capture model is breaking down as AI answer engines eat the searchable middle of the funnel. Why the growth now lives upstream, and what three brands using Demand Gen reveal about creating intent instead of waiting for it.
AI Search
Your Brand Name Used to Be a Guaranteed Click. Not Anymore.
AI Overviews hit navigational search hardest, turning guaranteed branded clicks into a slow comparison step. Your branded demand isn't yours to own.
AI Search
Cricket's biggest fans now search before they scroll. AI is rerouting where that begins.
Google's cricket playbook says spend more on YouTube. The more interesting story is what AI search is doing to how fans find anything in the first place.
AI Search
Reddit Is Now the Most-Cited Source in AI Search. Here's Why That Should Terrify Every Other Publisher.
Reddit's CEO says LLMs "would not exist" without Reddit data. The numbers back him up. Here's what AI search's most-cited platform means for everyone else.
PPC
When ads become answers: The real signal from Google Marketing Live 2026
Google Marketing Live 2026 brought a clear signal: ads and AI answers are merging. Here is what was announced, what it means for your paid media strategy, and why marketers who adapt now will have the edge.
AI Search
Your Customers Are Already Asking AI. Your Brand Isn’t in the Answer.
India leads the world in generative AI app downloads, yet most Indian brands are nowhere in the answers. This is your wake-up call and a clear path to getting your brand visible where your customers are already searching.
AI Search
Answer Engine Optimisation: The Complete Guide for Indian Marketers
Answer Engine Optimisation (AEO) is changing how Indian brands get discovered online. This complete guide covers what AEO is, how it works, and the exact strategies Indian marketers need to get cited by Google AI Overviews, Perplexity, and ChatGPT.